This week I had the utmost pleasure of volunteering for
The Economist's Annual Conference:
The World in 2011 in New York City. In attendance were great thinkers and architects from disciplines across the board, and viewpoints voiced from around the world. Between speakers the two screens on either side of the stage played videos from citizens in Moscow, Shanghai, Jerusalem and Antarctica giving their predictions for the world in 2036.
Although some of the talks were dismal in news, a few speakers really caught my attention. Here I will only name two.
The first was a panel of remarkable women,
Mu Sochua, Member of Parliament, Cambodia,
Zainab Salbi, Founder and CEO, Women for Women International
and Kah Walla, Director, Strategies S.A.
This talk made up the 'Women's Economy,' the most untapped, and fastest growing sector. The resounding message was clear; Women are taking the helm. Marcia Reynolds recently blogged a similar mantra in the Huffington Post titled,
The Decade of the Woman is Upon us. She writes;
"In addition to the powerful worldwide consumer force that women represent today, factors such as urban migration, increased access to education, mobile technologies, micro-credit and low-market entry costs will create a global "she-conomy" where over one billion women will enter the workforce or start businesses by 2020."
Mu Sochua started her predictions naming women, the "she-economy" as the way forward in 2011. " As she as in economy, and she as in business," she said. Zainab reiterated, marking the need for inclusion for women not only in the micro- but also the macro- levels. Women need markets that are provided by the private sector. For example, Kate Spade, who has started outsourcing to a community of Afghan women, creating jobs while also responding to the consumer's demand to information and fair production. This is the way forward.
Girls in Kigoma, Tanzania, 2010. Click here for more about the
Women for Women and Kate Spade Partnership in Afghanistan.Another deeply interesting speaker was Nick Shore, Senior Vice President of Strategic Consumer Insights and Research at MTV. His research of late has consisted of deep inquiry into the Millenial generation. The Y-gens are the single largest generational cohort in the history of the US, he started.
They're rather narcissistic, he described, and yet they are the most powerful influencing factor propelling change. And research suggests that change is already here.
Take the
nuclear family for example. In the past the configuration was the children radiating from the parents at the nucleus. Now he said, the children are designated the nucleus of the family. The children have become the main focus, and the family now operated more like a democracy, or 'peer-ocracy' than traditional family structures of the past.
Kids are living in an era of 'peer-ticipation' and 'peer-iarchy,' where everything is broadcast to friends and family.
Youth have a voice more than ever, Shore said.
As social interface holds no boundaries this also means that increasingly youth do not find the time or space to reflect or spend time alone. I believe this new social paradigm will require changes in schools, to provide students with opportunities to quieten their brains from all of the information and chatter. Learning meditation or some other mind-body conditioning seems a healthy way for students to have the opportunity to check in with themselves, not to mention their bodies.
Another fantastic conference from The Economist community.